Why isn’t my property selling? Should I reduce my listing price? How much?
These are common questions. I answer them in this video.
First we talk about the two things you can do before your reduce your price. A price reduction is the last resort, although sometimes it’s called for.
Option 1 – Things you should do first.
Review the Merchandising and Staging of the property. Evaluate and enhance the physical interior and exterior appearance of the property. Declutter, neutralize, freshen, paint, repair, stage and position for maximum appeal. When the buyer views your property pictures on line or pull to your curb, you want them to want to run inside to see.
Review the broadcasting marketing approach and the physical marketing presentation. Expand where the property information is sent, amp up the property photos and juice up the property description.
Last Resort – Price Adjustment
Review Market Data; Days On Market, Sales Velocity, Seasonality, Months Supply Of Inventory, Direct Competition.
Adjust accordingly considering a “sell it today” price, a “no regrets” price and the HAR 5% price reduction search function.
Take action and re-engage all showing agents.
Let me know if you have any questions.
Ken Brand – 832-797-1779
Duration : 0:8:27
