This includes ads, postcards and whatever else they use to generate leads (i.e buyers or sellers).
You’d be hard pressed to find an average figure, because it varies by agent, office, area (local, regional, national, etc.), and so on.
However, I have seen some people use 10% of all income towards marketing.
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You’d be hard pressed to find an average figure, because it varies by agent, office, area (local, regional, national, etc.), and so on.
However, I have seen some people use 10% of all income towards marketing.
References :
Myself, Realtor.
The "Mega Agents" at least 10% of GROSS, not net.
I always plow back 10% of my commission into advertising.
It’s important NOT to go off and do another kind of advertising when you get a big check.
If my sale was a result of the internet, 10% goes back into my web site.
If the sale was a result of a referral, 10% goes into my referral business, etc.
I see too many agents make the mistake of getting a sale from one source, and instead of spending more money on the source of advertising that got them the business, they’ll try a form of advertising that is totally unrelated to where they received their source of income.
Makes no sense, but I see it all the time.
Terry S.
http://www.Welcome2Arizona.com
References :